Gary Halbert

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The Boron Letters
The Boron Letters
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A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world...

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
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WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing...

How to Make Maximum Money in Minimum Time: 16 of the Fastest Cash-Producing Secrets Known to Man
How to Make Maximum Money in Minimum Time: 16 of the Fastest Cash-Producing Secrets Known to Man
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Table of Contents #1 The Amazing Direct Mail Secret of A Desperate Nerd From Ohio! #2 How To Get A Product To Sell If You Don't Have One Already And How To Get It For Nothing! #3 - How To Get As Much Money As You Need To "Roll Out" Your Project And Get It Without Borrowing #4 - How To Get Movie and TV Starts To Help You Sell You Products and Services #5 - An Amazing Secret That Can Make Your Newspaper Advertising 750% More Profitable #6 - How To Get The Exact Name And Address Of Every Man, Woman And Child Who Is Ever Likely To Become One Of Your Customers #7 - What To Write On A Simple Postcard Mailing That Will Make People Flood Into Your Business #8 - Can It And Clone It #9 - How To Mail Up To 100,000 Letters Per Week At No Cost Whatsoever! #10 - How To Use 976 Numbers To Get People To Pay To Hear Your Sales Pitch! #11 How To Make You Ad In The Yellow Pages Pull 400% More Business Than It Does Now - At No Extra Charge! #12 How To Use Cheap Little Classified Ads To Make As Much As $10,000 Per Day! #13 - How To Use RCS To Find Your Dream Lover! #14 - How To Get Yourself Or Your Product Featured On Cable TV At No Cost Whatsoever! #15 - The Dark Side of Success! Section #16 How To Get The Most Valuable Gift In All of The World!

Features

  • How To Get As Much Money As You Need To Roll Out Your Project And Get It Without Borrowing
  • Amazing Secret That Can Make Your Newspaper Advertising 750% More Profitable
  • How To Mail Up To 100,000 Letters Per Week At No Cost Whatsoever!
  • What To Write On A Simple Postcard Mailing That Will Make People Flood Into Your Business
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy...

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  • John Wiley Sons
The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
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Earn Top Copywriting Dollars Writing for the Health MarketThe health market is one of the most lucrative niches for copywriters - and it's growing fast. This book - written by a leading health copywriter - reveals dozens of proven strategies for writing health promotions that earn big revenue for your clients, and big royalties for you...

Scientific Advertising
Scientific Advertising
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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
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Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't...

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  • Adams Business
The Robert Collier Letter Book
The Robert Collier Letter Book
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First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever...

Ogilvy on Advertising
Ogilvy on Advertising
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.

Features

  • Vintage Books



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