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Ogilvy on Advertising
Ogilvy on Advertising
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.

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  • Vintage Books
The Advertising Concept Book: Think Now, Design Later (Third)
The Advertising Concept Book: Think Now, Design Later (Third)
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The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea...

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  • Thames Hudson
Ogilvy on Advertising in the Digital Age
Ogilvy on Advertising in the Digital Age
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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution...

Confessions of an Advertising Man
Confessions of an Advertising Man
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A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses...

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  • Southbank Publishing
The Complete Guide to Facebook Advertising
The Complete Guide to Facebook Advertising
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2019 EDITION.ACCESS MORE THAN 2 BILLION CUSTOMERS INSTANTLY WITH FACEBOOK, INSTAGRAM & MESSENGER ADVERTISING. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats...

Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
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In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising...

Contagious: Why Things Catch On
Contagious: Why Things Catch On
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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness)...

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  • Contagious Why Things Catch on
Hidden Persuasion: 33 psychological influence techniques in advertising
Hidden Persuasion: 33 psychological influence techniques in advertising
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Description

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself...

Breakthrough Advertising
Breakthrough Advertising
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Description

2004. First Edition. Glossy hardcover. No dust jacket. 236 pages.




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Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
Price: 204.32
Description: Kleppner's Advertising Procedure
The Fall of Advertising and the Rise of Pr
The Fall of Advertising and the Rise of Pr
Price: 8.59
Description: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
St. Louis Advertising
St. Louis Advertising
Price: 12.35
Description: St. Louis Advertising
Creative Advertising
Creative Advertising
Price: 24.50
Description: Creative Advertising
From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War
From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War
Price: 8.62
Description: From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War
The Advertising Effect: How to Change Behaviour
The Advertising Effect: How to Change Behaviour
Price: 22.38
Description: The Advertising Effect: How to Change Behaviour
Indian Advertising Laughter & Tears: 1950 to 2013
Indian Advertising Laughter & Tears: 1950 to 2013
Price: 12.50
Description: Indian Advertising Laughter & Tears: 1950 to 2013
Facebook Advertising for Dummies
Facebook Advertising for Dummies
Price: 24.70
Description: Facebook Advertising for Dummies
Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Price: 11.46
Description: Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.

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