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Ogilvy on Advertising
Ogilvy on Advertising
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.

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  • Vintage Books
The Advertising Concept Book: Think Now, Design Later (Third)
The Advertising Concept Book: Think Now, Design Later (Third)
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The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea...

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  • Thames Hudson
Contagious: Why Things Catch On
Contagious: Why Things Catch On
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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness)...

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  • Contagious Why Things Catch on
Scientific Advertising
Scientific Advertising
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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Confessions of an Advertising Man
Confessions of an Advertising Man
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A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses...

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  • Southbank Publishing
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
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A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads...

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  • SPIEGEL GRAU
Advertising: Concept and Copy (Third Edition)
Advertising: Concept and Copy (Third Edition)
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The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity...

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  • Used Book in Good Condition
101 Things I Learned® in Advertising School
101 Things I Learned® in Advertising School
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Description

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals...

Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
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In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising...




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St. Louis Advertising
St. Louis Advertising
Price: 12.35
Description: St. Louis Advertising
Creative Advertising
Creative Advertising
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Description: Creative Advertising
Indian Advertising Laughter & Tears: 1950 to 2013
Indian Advertising Laughter & Tears: 1950 to 2013
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Description: Indian Advertising Laughter & Tears: 1950 to 2013
Art & Copy: Inside Advertising's Creative Revolution
Art & Copy: Inside Advertising's Creative Revolution
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Description: Art & Copy: Inside Advertising's Creative Revolution
Advertising
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Antique Advertising
Antique Advertising
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Description: Antique Advertising
Fashion Exposed: Graphics, Promotion and Advertising
Fashion Exposed: Graphics, Promotion and Advertising
Price: 26.75
Description: Fashion Exposed: Graphics, Promotion and Advertising
Awards, Honors & Prizes: An International Directory of Awards and Their Donors Reconginzing Achievement in Advertising, Architecture, Arts and Humanities, Business and Finance
Awards, Honors & Prizes: An International Directory of Awards and Their Donors Reconginzing Achievement in Advertising, Architecture, Arts and Humanities, Business and Finance
Price: 581.03
Description: Awards, Honors & Prizes: An International Directory of Awards and Their Donors Reconginzing Achievement in Advertising, Architecture, Arts and Humanities, Business and Finance
Early Automobiles: A History in Advertising Line Art, 1890-1930
Early Automobiles: A History in Advertising Line Art, 1890-1930
Price: 34.37
Description: Early Automobiles: A History in Advertising Line Art, 1890-1930

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